Re: Reuben Abati: Big Brother Naija- Television as Madness



I think I threw up in my mouth a total of 4 times after reading this article. First and foremost who is Reuben Abati? According to google, he is the Former Presidential Spokesman for ex President Jonathan. What is the correlation of a former presidential spokesman to BBN? I can’t categorically tell you.  Of recent, I only see his name on Bellanaija but I don’t think I’ve ever read any article of his. I probably wouldn’t have seen today’s *hot pile of trash* if I didn’t read the post about Uti’s tweets. Uti was 100% right. Before I even start dissecting what this old man wrote, why exactly did he feel the need to write “baby” every time he referenced women? The use of that world really just brought to mind images of creepy old perverts and the picture Bellanaija used did not in anyway help matters. I can’t fathom why he thought that to be a good idea. Was he trying to sound young? Or was he deliberately trying to sound condescending misogynistic and perverted? Who is your baby, sir?

For those of you who don’t have the time or don’t just care to read the article ( , here is a quick synopsis. He starts the article by hailing Efe the winner of BN( Congrats to you Efe!) then goes on a lewd misogynistic rant about TBoss and Bisola, talks about TBoss’es breasts, fat shames Tiwa Savage and then asks Tuface to bring Annie Idibia (from where ?) to twerk( who even taught this old man the meaning of twerk?, kids please keep your parents off the web, seriously.). He then goes on and on about why BBN should not be done outside Nigeria again (fair point) and he concludes by name dropping Aliko Dangote, Femi Otedola and some other Nigerian Dons( S/O to you sirs, I’m greeting you 🙂 ).

Now I’m going to try my best to abstain from using any insulting words because my parents would not approve. That’s as much respect as this man deserves in reference to this article.

Sir, this is unacceptable and disgraceful on every single level that there is. I know parents have a way of embarrassing their kids but this sir, is too far. The kind of expletives and words used to describe T-Boss and Bisola: whorish, jezebel antics, sex object, Delilah, ultimate manipulator, cheap, self-denigrating, female barracuda. For only 2 women! You would think maybe he knew these women personally. I actually never watched BBN but I did keep up with what was going on through Bellanaija. We all watched the clip of Kemen sexually assaulting TBoss, but according to Mr. Reuben, TBoss used her ‘Jezebel antics’ to get Kemen kicked out of the house. I don’t even want to go into that sexual assault issue and the fact that TBoss has every right to press charges against that man. But the fact that a grown man, a father also, would not only approve of such criminal and heinous behavior but also now try to chalk it up to her “jezebel antics” is extremely disgusting and quite frankly sad. Sad for you Mr. Reuben, sad!.

Oh it gets better. He then goes on to say:

“I have seen better breasts TBOSS. I am not too sure those private jet owners will be excited by your fluffy, South-looking, slightly bigger than mangoes breasts. If the same men see bigger assets, I mean, those interesting Ojiakor-like ones that look like papayas, pineapples and watermelons, they will not send private jets, they will deploy submarines and fighter jets! And that ‘s why you got N500k in the end”

*bangs head against wall*

Y’ALL!. This man has a family. Wife, kids, brothers, sisters, parents maybe, uncles and aunts, cousins. These people have to bear his name and therefore his shame. Are you not ashamed, sir?? Do you not have shame ? Can you not pity your family and friends? This uncle will still go to his religious place of worship and be forming holy. This uncle will still expect to be treated with respect in society!. I can not even begin to think of how a person capable of writing something like this was able to get into a presidential position! Is this what Nigeria has come to?

Of course he then goes on to slut-shame Bisola for her fling with TTT. He however conveniently forgot to mention of the fact that TTT turned out to be married. Fantastic . Weh done sah! Maybe Bisola was having the fling all by herself, we don’t know.

“Whatever is worth doing at all, is worth doing well”- Philip Stanhope

Sir, this your moral high-ground-thing that you tried to do, you did not do it well, try again next time.

The amount of vitriol Mr. Reuben showed towards these women and women in general makes me wonder if he tried to talk to them and he was rejected so maybe he is talking from a place of hurt. Surprisingly, that is not the case. As if all this mess isn’t enough to grind your gears this kind sir proceeds to drag Tiwa Savage and Annie Idibia into it.

Tiwa Savage (hey baby, watch that growing fat around your waist and thigh), Tuface (thanks TuBaba but next time tell Annie to twerk for us- what was that!)”.

*vomits one more time*

“Watch that growing fat around your waist and thighs”. My only response to this statement is Matthew 7:5, sir.

I’m almost tempted to ask how you would feel if someone was asking your wife who is minding her own business to come and twerk but I will not because that’s not the point and women deserve to not be disrespected regardless of whether they are your wife or not! This article was callous, reckless and quite frankly you sound drunk, especially coming from an elder in society. Someone who might even be regarded by some to be a “leader”.

Sir, the times have changed. This is not the 70’s. It has never and will never be okay to disrespect women and think you have the right to not only ogle at our bodies but to also shame us. That might have flown back then but right now? It’s a No from all of us, sir. Freedom of speech does exist, yes, but freedom of speech is not freedom from consequence. The fact that you need people who are young enough to be your children and maybe even grandchildren to call you out on this catastrophe of an article is truly shameful. Had Nigeria been a more organized country, you would most certainly have had to resign from whatever post you occupy now as a consequence of your actions and even your peers would have avoided you like a plague. Sadly it is not, but that does not mean that we will not stand up for what is right.

In summary, sir. The collective response of youth all over Nigeria is NO. Just no sir. No thank you!. We can not and we will never accept this kind of thing from anyone! Nigerian women all over the world are out there doing great things, discovering things, starting businesses, flying planes, writing books, starting bobsled teams, researching cancer cures,  raising kids, making history,  being top notch entertainers and even competing in shows like BBN. Just the other day our very own Amina J Mohammed became the Deputy Secretary General of the UN and you are telling us that you want to reduce us women to body parts? God forbid.

My advice to you sir is to educate yourself. You sir, need to unlearn all that misogyny and privilege that makes you think what you did was okay. And the next time that demon of misogyny comes to whisper in your ear, you should sound a thunderous “Flee from me, Satan”. I think we can all agree that you owe not only these 4 women, but Nigerian women in general a real and sincere apology and a promise to refrain from such disgusting, shameful and ugly behavior in the future.

Mr. Abati, please apologize, learn from your mistakes and sin no more!


P.S. Please forgive my poor Blog-manship. I truly suck but I’m working on making this thing look a little cuter. 🙂


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